Lisle, Ill. An analysis of over 2 million grocery shoppers by Concept Shopping shows that the top 10% of store’s customers visit the store more than twice a week, spend over $39 per visit, and represent nearly 40% of the store’s total sales.
The study also found that these most valuable shoppers tend to remain very loyal to the store, with 95% continuing to shop there throughout the year. Conversely, only 34% of the store’s worst shoppers, those who visit the store less than once a month and spend only $9 per visit, remain customers.
“Shopper churn is a fact of life for every marketer,” said William Young VP sales and marketing for Concept Shopping. “Shopper loyalty continuously ebbs and flows through retail banners and store types, but sorting shoppers by their value helps identify which ones should be courted and which ones can be ignored.”