
INDUSTRY STUDIES Social-networking sites such as MySpace and Facebook have little impact on influencing online retail sales, driving only about 12% to buy more than planned, according to a report by New York City-based JupiterResearch. The effectiveness of these sites in driving retail sales is still emerging. The report also found that social and community sites help reaffirm purchase decisions, as 29% of online shoppers say they make better decisions after using these sites.… The average time it takes a shopper to make an e-commerce purchase decision has jumped from about 19 hours in 2005 to 34 hours and 19 minutes this year, according to a report by Napa, Calif.-based security service ScanAlert. The report suggests that the increase is due to more extensive comparison shopping. ACQUISITIONS Online shoe giant MOBILE MARKETING Mobio Networks, Cupertino, Calif., has launched Cheap Gas, a free widget designed to let users instantly locate the cheapest gas stations from their mobile phone. Mobio’s Cheap Gas widget allows a consumer to filter search results by brand. The program pinpoints the most relevant results and displays a map for the closest stations. Mobio uses data from