Austin, Texas Whole Foods is returning to its health-food roots, according to Whole Foods CEO John Mackey.
"There have been these two dominant values driving our products over the years," Mackey told the Associated Press during an interview. "One is food as health and the other one is food as indulgence. Those have battled, you might say, for the soul of Whole Foods."
In 2010, the company plans to increasingly push healthy eating and education -- adding teams of employees, classes, books, DVDs and even dedicated supper clubs.