Atlanta In an innovative approach to engaging customers and driving mall traffic, Jones Lang LaSalle has launched a social media campaign for its third-party managed mall portfolio. Each participating mall will begin using Facebook and Twitter to share "insider" information about little-known sales at retailers, impromptu events and other valuable information that will promote mall traffic even during the economic downturn.
The campaign will be launched at all participating malls in a phased approach. Thirteen malls recently began the campaign, and nine more are scheduled to launch before year-end.
“Back-to-School and Holiday 2009 are more critical than they've ever been for the retail industry. Social media tools provide perfect channels to communicate and connect with our shoppers to help drive sales during these important times," said Greg Maloney, president and CEO, Jones Lang LaSalle Retail. "We know that by engaging with our shoppers, members of the community and even retailers at our own centers, we will be able to increase traffic and give a boost to the entire retail sector."