Rochester, N.Y. Wegmans has unveiled a new logo that is reminiscent of its logo from the 30s and 40s.
The logo debuted in the company's weekly ad on Sept. 28 and will appear on employee uniform shirts over the next several days.
“When we looked back at some of our earliest logos, they conveyed the warmth and personal attention to detail that we hope reflect our brand,” said Wegmans president Colleen Wegman. “The family culture in our company continues to grow. It was time to go back to our roots and to a logo that is welcoming because it is more like a family signature.”
The company reported that the shift from the block-letter style of Wegmans’ name, first introduced in the 1970s, to a script style will be gradual, starting with simple changes on grocery bags and packaging to bigger changes, such as storefront signs.