Lester’s, a New York retail institution for 60 years, has opened a high-style outpost in Huntington, N.Y. Located on a former Tower Records site, the 15,000-sq.-ft. store is Lester’s largest to date. The design team transformed the building into a sleek, upscale fashion-emporium.
“The space was clean and in good condition, but its dimensions—narrow in front and then about 250 ft. deep toward the rear—made for an odd-shaped floor plan,” said Doug Horst, president, Horst Design International (HDI), Cold Spring Harbor, N.Y.
Family-owned and operated, Lester’s has long been a favorite of fashion-savvy shoppers, particularly moms in search of trend-setting threads for their kids. The service-oriented, Brooklyn, N.Y.-based company operates five stores in the metro-New York area, including one outlet store, and one store in New Jersey. Best known for its childrens’ and juniors’ offerings, it also stocks women’s and men’s apparel (the latter is carried only in Brooklyn and Huntington) from a bevy of hot brands.
The designers used innovative architectural solutions and sophisticated details to successfully redo the space, giving it a very contemporary and fashionable feel that reflects the cutting-edge stylings of the merchandise on display.
“It speaks to the next generation of Lester’s stores,” Horst said, “and brings the store experience up to the next level.”
The entrance opens onto a main drive aisle that runs from the front to the back of the store. With its variegated platinum-colored checkerboard-flooring pattern, the aisle easily guides customers as they access the space. It is highlighted with sculptured columns, visual features and a row of hanging white globe lights.
The deep, long store is segmented into individual departments, with customer-service/checkout counters in the front and rear. The streamlined counters are marked with a circular dropped ceiling.
“The store opens with juniors on the right and contemporary women’s on the left,” Horst said. “Shoes and handbags, key departments for Lester’s in terms of their revenue per square foot, are past the women’s department. Boys and young men’s f