Columbus, Ohio DSW Inc. has announced the launch of its e-commerce site, DSW.com.
The company, which opened its first store in 1991, deliberately waited until now to launch its online presence, according to Debbie Ferree, vice chairman of DSW.
"The DSW in-store experience, including the 'wow' factor of the assortment and the surprise of ever-changing inventory, is cherished by our customers," Ferree said in a statement. "It was important that we waited until we could replicate that experience as closely as possible online."
The site provides product recommendations and encourages conversations among shoppers through mini-blogs and product ratings.
DSW also plans to introduce additional interactive features to the site in the coming months.
In addition, and for a limited time, DSW Rewards members will receive free shipping on all online orders.