Baltimore Under Armour named David McCreight to be the company’s president. McCreight, 45, comes to Under Armour from Lands End, where he also held the position of president.
McCreight will report directly to Under Armour chairman and CEO Kevin Plank and will be responsible for long-term strategy and managing the company's core businesses, which include apparel, footwear and accessories.
Additionally, he will oversee the company's wholesale and direct-to-consumer distribution channels and marketing initiatives.
Prior to his Lands End tenure, McCreight held positions as senior VP of Disney Stores Worldwide and president at Smith and Hawken.