Kira Plastinina, the 16-year-old Russian fashion designer and retail phenom, has dropped anchor in the United States, opening a 3,500-sq.-ft. flagship in Manhattan’s SoHo area. It’s one of 15 U.S. stores the brand expects to open by yearend. Additional locations include Stamford Town Center, Stamford, Conn., and The Beverly Center, Los Angeles. Two more Manhattan stores are in the works, including a prime spot on Fifth Avenue.
“Kira Plastinina has become a must-have teen brand in Russia, and I believe these highly visible retail locations will help us secure a similar position within the U.S. teen market,” said Bob Higgins. The industry veteran, who held management positions at The Wet Seal and Tommy Hilfiger, is serving as president of the company in America, where it operates as KP Fashion Co.
Featuring a mix of trendy apparel and fashion accessories, Kira Plastinina is targeted at style-conscious teens and fashionistas of all ages. The look is fun, spirited and girly-feminine, with a young, Euro-chic sensibility. Price points average about $48.
With its girlish but bold accents and iconic elements, the store is very much in keeping with the personality of the young Plastinina and the fashions on display.
“The store design is irreverent, bold and, ultimately, very pretty, which is really an extension of her approach to fashion,” said Ken Nisch, chairman, JGA. “The clothes are feminine and girly in some respects, but not timid, and everything is very graphic, with unexpected combinations of materials. We tried to bring that same sensibility to the store.”
The space has a young, modern look. Contemporary elements, such as a zebra-striped carpet and plasma screens, are mixed with ones that subtly reference Plastinina’s Russian roots.
“It speaks to the Russian taste for sparkle, opulence and grandness, to Russia’s imperial heritage,” Nisch explained. “For example, the frames of the fitting-room mirrors are backlit and gilded.”
The sense of opulence also is conveyed through the use of over-scale furniture pieces, glass finials on the fixtures, high base molding and overscale wallpaper.
The store is organized around collections (fi