The Timberland Co. continues to expand upon its commitment to protecting the environment and reducing global warming. In its most recent initiative, Timberland earned LEED certifications for its 1,400-sq.-ft. store in North Shore Mall, Peabody, Mass., and 1,200-sq.-ft. unit in Rockingham Mall, Salem, N.H. Timberland is the first company to achieve LEED certification specifically for mall-based retail stores.
“The Peabody store was awarded LEED gold certification, and the Salem store received silver,” said Allan Buell, project manager, store planning and construction, The Timberland Co., Stratham, N.H. “The difference between the two stores in the levels of certification was totally site dependent, and involved things we had no control over, such as available public transport. The Peabody store, for instance, gained points because there’s a bus stop at the mall.”
In addition, Timberland was able to earn more points for the Peabody store by recycling 90% of the construction waste. In Salem, by contrast, only about 50% of the waste was recyclable.
With the exception of the site differences, the locations (both takeovers of existing stores) used the same criteria to earn LEED certification. They feature the same materials and finishes, and overall environment.
“The build-out for the two stores was exactly the same,” Buell said.
With their unadorned interiors and exposed beams, the stores are designed to reflect the ageless craftsmanship and natural qualities of the Timberland product line. One of the key focal points is a dedicated “boot bar” display.
Lighting figures prominently in the stores’ sustainable footprint. The design is extremely energy efficient, utilizing fewer watts per square foot than even what is allowed under Title 24.
“We’re using metal-halide spots on the sales floor,” Buell said. “Metal halide is the most energy-efficient lighting for retail. It’s more expensive up front, but you get more watts out of the fixture and end up using less energy.”
In addition to the metal-halide spots, the design includes pendant lights, which hang over the centrally located “boot bar.” The pendants use screw-in compact fluorescents.
“Initially, I was afraid the stores would be too dark,” Buell said. “But the truth is most stores—including ours—use more lights