Washington, D.C., Consumers will be feeling the holiday spirit this year, according to the findings of the latest National Retail Federation (NRF) survey. The NRF 2005 Holiday Consumer Intentions and Action Survey, conducted by BIGresearch, found that the average consumer plans to spend $738.11 this holiday season, up 5.1% from the previous year. Consumers will spend an additional $86.62 on themselves. The survey is in line with NRF’s holiday sales forecast, announced last month, which expects total holiday retail sales to increase 5.0% over last year to $435.3 billion.
The survey found that consumers plan to shop at a variety of outlets for their holiday gifts this year, with discounters (71.4%) and department stores (