Las Vegas, At GlobalShop 2005, PlayNetwork Inc. announced the release of a case study detailing retailer Hollister’s use of digital signage for in-store entertainment. Live video footage from Huntingdon Beach, Calif., is distributed via closed-circuit network and broadcasted on large “Video Windows” in Hollister stores nationwide. The 5-ft. by 5-ft. liquid-crystal screens are displayed in 3-by-3 configurations.
“This is the first retail digital-signage and entertainment system of its kind featuring 24/7 real-time video for a specific in-store experience,” said Darrell Champagne, PlayNetwork’s VP systems engineering. The technology is just one example of how retailers are using digital signage for in-store branding and to enhance the shopping experience.