Washington, More retailers will feature online promotions on Cyber Monday this year, according to the eHoliday Survey, conducted this fall by BizRate Research. Cyber Monday, a term coined in 2005, began after online retailers noticed a trend of people shopping online on the Monday after Thanksgiving.
One-fourth of retailers (24.7%) will offer free shipping on all purchases. About 72.2% of online retailers are planning a special promotion for Cyber Monday, up from 42.7% just two years ago.
In addition, promotions will range from special e-mail campaigns (32%) to specific deals (29.9%) to one-day sales (28.9%).