Salisbury, N.C., Food Lion LLC converted 10 of its Newport News locations to Bottom Dollar Food stores, according to a report by the DailyPress.com.
Bottom Dollar stores feature wider aisles, lower shelving, and a new orange and lime-green color scheme. In addition, customers box their groceries, and fees are charged for grocery bags. A few of the stores will also offer Hispanic and Asian foods.
The conversion is part of Food Lion's re-branding efforts, which also includes transforming some of its stores to the Bloom brand.