New York City -- Nearly half of U.S. smartphone users say they have already, or soon will, use their phones to do mobile shopping, according to a recent survey conducted by ABI Research, and 53% also use, or intend to use, their smartphones for mobile banking.
“These are very exciting findings for merchants and service providers promoting mobile commerce,” says senior analyst Mark Beccue. “We see mobile commerce in the U.S. finally starting to achieve a mass-market appeal. It’s not just smartphone owners: non-smartphone mobile users’ interest in mobile banking and commerce services, while lower than that among smartphone owners, is also on the rise, with 17% of non-smartphone users surveyed using or intending to use mobile banking services.”
Click here for more on the research, “Consumer Technology Barometer: Mobile (Q3 2010).