Quincy, Mass. -- Work 'N Gear on Wednesday announced that it has teamed with Sears and Kmart to launch America's first "store-within-a store" concept for healthcare fashions. The format has launched in select locations in six markets.
Called "Scrubology," the new in-store concept features approximately 600 sq. ft. to 1,500 sq. ft. of space within Sears and Kmart stores. The offerings will be dedicated to the uniform needs of professionals who work as doctors, nurses, veterinarians, lab technicians and more.
The concept was developed by Work 'N Gear, the largest retail chain in the United States specializing in work apparel and uniforms for professionals in industrial, service and healthcare fields. In collaboration with Sears and Kmart, 10 Scrubology "stores" in total were opened in November 2010, including two in Arizona, four in Michigan, one in Illinois and three in Pennsylvania.
"More than 70% of professionals in healthcare have to buy their own scrubs -- and it can often be a real challenge to shop locally for the name brands, quality, style and sizes they want," said Anthony DiPaolo, CEO of Work 'N Gear. "We're very thrilled to be working with Sears on this venture, because Scrubology can offer healthcare professionals the advantage of finding the scrubs they want right in their own community, in a store where they are already shopping."
The Scrubology in-store shop has its own unique signs and displays. It is anticipated that more Scrubology locations will launch at select Sears and Kmart locations in 2011.