Receipt printers on point-of-sale systems often bear the brunt of the checkout workload. The units break down, need paper replenishments and suck up energy. Instead of allocating big-budget dollars to install costly new point-of-sale systems all together, many retailers are making small but smart investments in durable, reliable and flexible printers that cut back on energy consumption, make the lines go faster and have a longer shelf life.
Chain Store Age spoke with Michael Hanson, VP sales and marketing for Edison, N.J.-based Star Micronics America — a subsidiary of Star Micronics Company Ltd. and producer of point-of-sale printers for the retail industry — about how retailers can make the most of its point-of-sale printer technology and what they can expect from the devices moving forward.
What trends are you seeing in the point-of-sale printer category right now?
Retailers are becoming increasingly more eco-conscious when it comes to tech-purchasing decisions. The implementation of new green technology offers merchants the ability to reap savings through reduced energy consumption and a lower total cost of ownership. Many printers on the market right now consume less power than ever before by shutting off when not in use. They can also be configured to use less paper, which in turn reduces paper-supply costs.
Retailers can also print more receipts — and smaller ones in terms of width and length — on one roll at a time, so managers and employees don’t have to stop what they are doing to replace the paper in a printer. This, of course, keeps everything running smoothly and ultimately impacts customer service.
How has this area been affected by the recession?
Although the recession was responsible for stripped technology budgets over the last several years, many merchants are ready to invest again. However, companies are still shy on spending big in areas they can avoid. That said, they have to decide whether or not implementing certain technologies is something they need or just something they want. In response, there has been an increase in interest in the receipt printer business because not all r