Redwood Shores, Calif. -- Oracle on Wednesday announced that it has completed the acquisition of Art Technology Group (ATG).
With the addition of ATG, Oracle can now provide best-in-class cross-channel CRM, Retail and Commerce that enables unified marketing, merchandising, service and order management, supply chain, and a seamless, personalized customer experience.
“Companies require an integrated solution that can help them unify commerce across all interaction channels, including online, in stores, via mobile devices and with call centers,” said Thomas Kurian, executive VP, Oracle Development. “The combination of technologies from Oracle and ATG provides consistent cross-channel interactions, unified service, and an improved customer experience all built on an industry standard middleware platform.”
To communicate product strategy for the combined Oracle and ATG products, the company will host a webcast presentation, which will be available beginning at 9 a.m. PT on Jan. 6, at the following link: http://bit.ly/hNmVSK
“Oracle’s acquisition of ATG is important for current Oracle Retail users who’ve been contemplating an e-commerce refresh, but it also creates an opportunity for the mid-market, with end-to-end-to-end-to-end solutions available from a single vendor. Oracle is assembling a stunning suite of retail products,” said Paula Rosenblum, managing partner, RSR Research.