New York City -- Quiksilver is targeting its next phase of corporate development using industry-specific software from SAP AG. By replacing its existing business software systems, the sports-themed lifestyle retailer aims to better support the global development, production and distribution of its diversified mix of branded apparel, footwear and accessories.
Quiksilver chose the SAP Apparel and Footwear application based on the widespread adoption of its industry-specific functionality, "Quiksilver operates in highly competitive markets around the world and our ability to rapidly respond to market opportunities is critical to our success," said Robert B. McKnight Jr., chairman, CEO and president of Quiksilver, Huntington Beach., Calif. "By selecting and implementing SAP Apparel and Footwear we gain a proven industry solution that will help us run our company more efficiently so we can focus on what we do best -- designing and delivering great, innovative products that represent the boardriding lifestyle."
The SAP Apparel and Footwear solution will help Quiksilver manage critical industry-specific processes on one common global system, eliminating many current standalone regional applications. With SAP software, Quicksilver's merchandising, production, sales, distribution center and finance teams will have a "built-in" coordinated approach to operations and customer service.