Seattle -- Starbucks announced the launch of mobile payment in all U.S. company-operated stores, allowing customers to pay for in-store purchases with select smart phones. The company said test markets in Seattle, Northern California, New York and more than 1,000 Starbucks in domestic Target stores have successfully used the program.
“Today, one in five Starbucks transactions is made using a Starbucks Card and mobile payment will extend the way our customers experience and use their Starbucks Card,” said Brady Brewer, VP Starbucks card and brand loyalty. “With mobile payment, the Starbucks Card platform further elevates the customer experience by delivering convenience, rewarding loyalty and continuing to build an emotional connection with our customers.”
To utilize mobile payment at Starbucks, customers must download the free Starbucks Card Mobile App for select BlackBerry smart phones, iPhone or iPod touch mobile devices. In addition to the mobile payment capability, the app allows customers to manage their Starbucks Card account, check their card balance, reload their card with any major credit card (iPhone users can also use the PayPal feature), check their My Starbucks Rewards status and find a nearby Starbucks store with the store locator feature.
Customers can pay with their smart phone by holding their mobile device in front of a scanner on the countertop and scan the Starbucks Card Mobile App’s on-screen bar code to make a purchase.