Redmond, Wash. -- PlayNetwork said Thursday it has launched into the European market and acquired Absolute Audio Systems Ltd., a U.K.-based provider of commercial media products and A/V systems integration services across Europe.
According to PlayNetwork, the U.K. office will strengthen its regional client support to all of Europe, the Middle East, Africa and India, by leveraging Absolute Audio’s A/V systems and service networks in Europe’s retail and leisure markets. The group will also add European creative to PlayNetwork’s catalog of entertainment media offerings, which include branded music, full video production, in-store/on-hold messaging, artist promotions, and retail advertising networks.
PlayNetwork currently supports entertainment media initiatives in 70 countries for clients such as Starbucks Coffee. According to the company, this is the next step in PlayNetwork's plan to strengthen its global footprint through strategic partnerships and acquisitions reaching new markets and audiences.