Matthews, N.C. -- Family Dollar Stores launched its strategic alignment with Marketing Management, Inc. (MMI) in front of more than 100 key suppliers at the company's Private Brand Summit Thursday in Charlotte, N.C. Through this exclusive on-site alignment, MMI will assist Family Dollar with private brand sourcing, product development, category analytics, assortment strategy, quality assurance and customer insights.
"Enhancing our private brand assortment to drive margin improvement and customer loyalty is a key strategic initiative for Family Dollar," said Don Hamblen, Family Dollar senior VP -- customer marketing. "A compelling assortment of private brand merchandise gives our value-conscious customer more choices at lower prices without lower standards. Our alignment with MMI will help ensure our assortment is focused on quality and value across all our consumables departments."