New York City -- The Home Depot partnered with Scanbuy to launch a national communications strategy utilizing mobile barcodes enabled by Scanbuy’s ScanLife system. The initiative incorporates 2D bar codes (QR codes) that give customers immediate access to such information as product rating and reviews, How-To guides and videos on specific products.
The service will be introduced this week as part of the print ad featuring Martha Stewart Living kitchens. The codes will also be placed in direct mail pieces linking to product information and video demos. A number of unique codes will also be rolled out to store shelves, signage and other traditional marketing material as part of the initial launch of the barcode program.
We look forward to introducing ScanLife mobile barcodes into our overall marketing strategy," said Tom Sweeney, senior director of online strategy for Homedepot.com. "ScanLife barcodes provide a number of benefits to our customers such as immediate access to our video, product and How-To content and the ability to purchase online from their smartphone. We know our customers are already using their mobile device to assist in the purchasing process, and now Home Depot is embracing this technology to more closely connect our stores and customers to our digital content."