Beachwood, Ohio -- Developers Diversified Realty Corp. said that it earned one MAXI Gold and four MAXI Silver awards for shopping center marketing and management programs at the International Council of Shopping Centers' Fusion Conference in Hollywood, Calif.
In the Sales Promotions and Events category, a MAXI Gold was awarded to the 25 on the 25th event at Deer Park Town Center in Chicago. The center developed a wine-tasting promotion to showcase a local merchant and encourage shoppers to explore the center.
In the Cause-Related Marketing category, a MAXI Silver was awarded to the Giving Children Hope entry by Buena Park Downtown. This shopping center in Buena Park, Calif., organized a food drive for local families.
In the Traditional Media category, a MAXI Silver was awarded to the Centros Isla rebrand effort in Puerto Rico.
In the Digital Media category, a MAXI Silver was awarded to the Flash Mob event at Birkdale Village in Huntersville, N.C. Also in the Digital Media category, a MAXI Silver was awarded to Centros Isla's Isla Flash contest in Puerto Rico.