New York City -- Walmart is bringing back 8,500 products to the shelves of its U.S. stores and launching a new advertising campaign in a bid to end declining same-stores sales.
The discounter said it will add 11% more products on average to its stores, along with ‘It’s Back’ flags on the restored items. The changes have already started, with additions to pasta, beverages and snacks categories underway. Fresh grocery items and consumables will be added in the coming months. General merchandise categories such as electronics, sporting goods, apparel, fabrics/crafts and outdoor living will expand later this year.
The changes also include an advertising campaign promoting the company’s low-price promise and advertising-matching guarantee, trust it has the lowest prices. The campaign’s slogan is "Low Prices. Every Day. On Everything."
"Walmart's reputation was founded on the principle of providing low prices day-in and day-out on the broadest assortment of merchandise," said Duncan Mac Naughton, chief merchandising officer, Walmart U.S. "Our company is determined to create the best one-stop shopping experience and low prices on the right products backed by a clear, consistent ad match policy."