New York City -- Tesco announced that it has acquired a majority stake in video-on-demand pioneer Blinkbox. The acquisition positions Tesco for the next stage in the Internet-driven revolution in home entertainment, the retailer said.
Blinkbox is the United Kingdom’s leading movie streaming service, offering thousands of titles streamed on the Internet.
Tesco has bought an 80% stake in Blinkbox from Eden Ventures and Nordic Venture Partners.
Richard Brasher, Tesco UK CEO said, "Whether customers want to own the DVD, download a digital movie, stream a rental or all three, Tesco is committed to giving customers choice. We want to allow them to decide how they access entertainment content and on which devices, whether it’s on PC, TV or tablet. The acquisition of blinkbox, together with a range of other services currently in development, means we can link physical purchase of a product to the building of digital collections in a new and seamless way.