Comfort and wellness-footwear products manufacturer Aetrex Worldwide has opened its first retail store, in Englewood, N.J. Designed by Gensler, the store has an upscale look, and combines the latest in technology with eye-catching graphics, high-end millwork and a fitting areas shaped like the company’s corporate logo.
The 2,400-sq.-ft. shop features Aetrex’s patented digital foot-scanning technology, called iStep Wave, which combines digital scanners and pressure sensors to accurately measure foot size and determine arch type and pressure points in less than 30 seconds. Once scanned, the iStep custom selects footwear and orthotic styles for each shopper’s individual needs.
In the store, customers can also interact with one of two "Magic Tables" powered by Microsoft Surface Technology. Using the innovative touch-screen technology, customers can learn about Aetrex products by placing the shoe on the graphical interface and watching the table reveal its features and benefits in an animated fashion.
To streamline the purchase process, the store employs the latest mobile POS technology from Apple. With a barcode scan, the handheld mobile device checks for inventory and allows customers to pay for their purchase with a credit card swipe while an electronic receipt is sent to their email.