Eden, Minn. -- Young America, an engagement marketing, loyalty and incentive firm, and 3Seventy, a mobile engagement solutions company, have formed a strategic alliance to jointly develop new mobile marketing capabilities and enhance delivery of mobile-based engagement marketing and loyalty services to their client base.
“As mobile technologies have become more interactive and ubiquitous among consumers, they have become an essential element to any successful engagement marketing campaign,” said Tim Crank, senior VP marketing, Young America. “Our partnership with 3Seventy will enable us to instantly engage consumers whether it’s for sweepstakes, rebates, loyalty programs, delivery of coupons or product samples.”
A 2010 study by the Pew Internet & American Life Project found that 40% percent of U.S. adults use the Internet, email or instant messaging on a mobile phone (up from the 32% in 2009) and that text message use increased among all cell phone users from 65% in 2009 to 72% last year. However, according to recent reports, retailers report that mobile-based purchases account for only about 2% of sales.