Pittsburgh — General Nutrition Centers, has added PayPal's Mobile Express Checkout to its mobile site. The integration was made exclusively by mobile and social commerce provider, Branding Brand, without any involvement from third-party service providers, and makes GNC one of the first to implement this feature on its mobile site.
Upon checkout, customers who choose to use PayPal Mobile Express Checkout log into their PayPal account, confirm payment details, and then view the order confirmation on GNC's mobile site. The process streamlines the purchasing process by eliminating the need to enter lengthy credit card or address information.
"Allowing customers to purchase quickly is an important part of improving the mobile experience, as well as conversion," said Jeffrey R. Hennion, EVP and chief branding officer at GNC. "We are excited to give our customers a fast, secure alternative to our standard cart."