Grand Rapids, Mich. -- Roundy's Supermarkets has signed a contract with Grandville Printing Co. (GPC) to digitally print in-store shelf tags and price signs every week.
Roundy's has fully deployed the GPC Nexgen program where shelf edge tags and price signs are delivered bursted and boxed in planogram order by aisle for each individual store.
"GPC's ability to deliver pre-burst and sorted tags has increased the efficiency of store-level pricing execution, which allows us to place more focus on serving our customers," said Jason Benish, VP of pricing and strategic initiatives for Roundy’s, which operates 155 grocery stores and 92 pharmacies under the Pick 'n Save, Copps, Rainbow, Metro Market and Mariano's Fresh Market banners in Wisconsin, Minnesota and Illinois.
Roundy's tags are now centrally printed using HP Indigo digital presses, cut and packaged in planogram order, boxed and delivered every week for delivery to the stores. Roundy's pricing and marketing departments now have the ability to make changes faster and benefit from relevant messaging to consumers at the shelf.