New York City -- Express will officially debut its new store design concept this month, in King of Prussia Mall, King of Prussia, Pa. The format was created by Masamichi Katayama, interior designer and principal of Japanese design firm Wonderwall.
The new environment features design elements of refined chic mixed with unconventional edge and forward-thinking composition to create an individual space with a definite sense of style. The same concept is scheduled to launch at Kenwood Towne Center in Cincinnati, Ohio, also this month.
“The best of what we know and have learned over many years has been put into this new store design concept, which is modern and sophisticated, yet very engaging … much like our brand,” said Michael Weiss, president and CEO, Express. “We are truly excited about the potential of this new store design concept and look forward to measuring the impact it has on our business in the two markets.”
The 13,000-sq.-ft. space features a dual-gender “Denim Lab.” With its oak wood ceiling and suspended trellis in aged timber, polished concrete flooring and outrigger mounted wooden shelves framed by black velvet curtains, The Lab serves as a visual focus for the store.
“I was delighted when Express invited me to create a new design concept. I envisioned a three-dimensional fashion magazine; a source for the new and for the must-have's,” said Katayama.
The new design brings social media elements to Express’ in-store environment: Using interactive touch screen computer stations, customers can shop online and browse the Express Facebook page and Twitter feed, while mirrored video monitors in the front of store and cashwrap allow for live streaming of Express fashion shows and events.