Albany, N.Y. -- Cabela’s has retained Media Logic, a nationally recognized agency specializing in marketing for a social world, to support the company’s recently launched 50th anniversary promotion with ongoing and sustained communications over social media.
Media Logic will leverage Facebook as the primary social network to add excitement and urgency to Cabela’s year-long promotion, “50 Years, 50 Trucks.”
In collaboration with Cabela’s, Media Logic designed a social marketing strategy that raises awareness of the sweepstakes, engages consumers in new and unique ways not possible in other traditional channels, and ultimately, harnesses the energy of Cabela’s Facebook Liker base to drive sales.
Because the promotion involves multiple prizes and drawing dates, the focus of Media Logic’s work will shift several times throughout the year, alternating between three distinct promotion phases: driving awareness and participation, capturing excitement of participants and maintaining momentum. The fluid nature of the campaign makes Facebook the ideal platform for engaging Cabela’s enthusiasts – by allowing multiple opportunities for Liker engagement the ability to adjust messaging in real-time.