Redwood Shores, Calif. -- Belk department store said Tuesday that it has selected Oracle Retail Merchandising System to enable a seamless, non-channel view of the brand both in-store and online.
“We are enabling next generation best practices that will center on optimizing the customer experience at both the store and ecommerce level,” said Mike Laurenti, CIO and executive VP, Belk.
The implementation of Oracle Retail is part of a larger company-wide initiative in which Belk is revamping or replacing core processes and operations supporting its e-commerce site and 304 stores in 16 southern states.
Belk said it expects to use the Oracle Retail applications to develop next generation practices across its core merchandising operations, creating a foundation that will allow the business to better sense and respond to customer demand through improvements in allocation and replenishment.
The IT transformation coincides with a major rebranding campaign and establishes a technology foundation that will enable the retailer to optimize performance and embrace new business opportunities, it said.