New York City -- Aeropostale has launched a fully integrated Facebook Store, powered by Usablenet's technology platform, that combines shopping and social media and extends full e-commerce functionality to the Aeropostale Facebook community.
In addition to being able to purchase from Aeropostale's entire online inventory, the integrated Facebook e-commerce store allows users to easily 'Like' and share items and purchases with their Facebook network - leveraging the viral nature of Facebook's news feed.
"Aeropostale has 5 million Facebook fans that are engaged and connected to our brand," says Scott Birnbaum, senior VP marketing and e-commerce. "The next logical step is to give them the opportunity to shop while in this environment."
Developed by Aeropostale in partnership with mobile technology company Usablenet, consumers can use the Aeropostale Facebook store to search through a 'shop' tab, 'like' and 'share' with their friends, review products and complete transactions all while staying on Facebook.