New York City -- Barneys New York said Monday it is teaming up with pop singer Lady Gaga on a holiday campaign and Christmas window display to be called Gaga’s Workshop.
The luxury department store retailer said that, in addition to the Gaga-themed window display, it will devote an entire floor of its Madison Avenue flagship to Gaga’s Workshop. The campaign will also feature limited-edition gift items and specially themed holiday shopping bags and packaging.
"As a New York city landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent," Mark Lee, Barneys CEO, said in a statement. Lady Gaga, 25, was born Stefani Germanotta and raised in New York City.
The retailer will donate 25% of all the items featured in Gaga's Workshop to a charity of the singer's choice.