Santa Clara, Calif. -- Best Buy, Sears and Target ranked as the top three cross-channel performers in a study by CrossView, a provider of cross-channel commerce solutions. The study, which examined the cross-channel capabilities of 25 top retailers, found that a majority of retailers are providing an unsatisfactory cross-channel experience.
Highlights of the study, which is due to be released Aug. 30, include:
“The study shows that providing a satisfying cross channel retail experience is still a daunting task both operationally and technologically,” said Jason Goldberg, VP strategy & customer experience, CrossView. “Some retailers are even ‘faking’ the cross-channel experience by creating workarounds to the systems that are currently in place. We still have a long way to go before a true cross-channel platform is industry standard.”