Armonk, N.Y. -- Winn-Dixie Stores is implementing IBM point-of-sale and self-checkout technology to transform and enhance customer service, speed innovation and increase operational efficiency. The new technology is expected to improve customer service, speed the checkout process, simplify store operations, and enhance store team member productivity at Winn-Dixie’s 484 stores across the Southeastern United States.
The supermarket retailer, working in collaboration with IBM and Sam Group, is deploying a network of 6,000 IBM SurePOS 700 systems armed with IBM's SurePOS ACE and Retail Integration Framework software, which are components of IBM's Smarter Checkout solution. Winn-Dixie is also installing IBM SurePoint infrared touch displays and SureMark thermal impact printers as part of its plan to create a comprehensive, flexible and robust retail shopping environments.
"This initiative will allow us to introduce services quickly and seamlessly to improve our guests' shopping experience and will help to support our overall strategy," said Maura Hart, VP and CIO, Winn-Dixie, Jacksonville, Fla. "We believe the functionality, reliability and open standards offered by IBM hardware and software will accelerate our innovation, which will enhance our competitiveness, as well as our ability to deliver quality service in our stores."