When Washington, D.C.-based Madison Marquette took over the leasing and management duties for Granite Run Mall, located in Media, Pa., near Philadelphia, it launched an innovative program for soliciting shopper feedback.
The team transformed a vacant restaurant space into a chalkboard to allow shoppers to express their wishes for a new restaurant. According to Madison Marquette, the feedback has been phenomenal (check out the photo, which was taken the day after the chalkboard’s installation) and the leasing team plans to approach the most desired restaurant concepts with the written proof that they’ll have a clamoring customer base just waiting for their arrival.
Under Madison Marquette’s management, shoppers will see a myriad of changes at the million-sq.-ft. mall, including improved interior and exterior lighting, rehabbed parking lot, curbs and sidewalks, landscape upgrades and, most importantly, a focus on filling vacancies.
The mall is anchored by Sears, Boscov’s, J.C. Penney, Kohl’s, an AMC theater and Acme Market.