Tarrytown, N.Y. -- DLC Management Corp, a national owner and operator of open-air shopping centers, announces Wednesday the launch of a new social media initiative that includes both business-to-business and business-to-consumer social networks.
After unveiling several new mobile tools earlier this year at the International Council of Shopping Centers’ RECon show, DLC is launching pages on both Facebook and Twitter for 14 of its shopping centers in the Metro Atlanta area which will be geared toward the local consumer, and a “DLC Atlanta” page on each site which will be focused on the Commercial Real Estate business community.
The 14 property-specific networks will provide shoppers with general news about the center, information about new tenants joining the property, store openings and event information. Perhaps of most value to local shoppers, DLC will be working to partner with its tenants to provide store-specific information on promotions, sales, hiring information, and more.
“This is our first large-scale effort to engage with the consumer on behalf of our individual shopping centers,” said Kara Scimeca, DLC’s director of marketing. “Starting a dialogue with shoppers has not been something we’ve been able to focus our efforts on until now, and the incredible growth in usage and popularity of social media has helped us be able to do so.”
The DLC Atlanta network includes a Facebook and Twitter page aimed at providing information to brokers, retailers and the Metro Atlanta CRE industry about DLC’s Atlanta area portfolio and general happenings in this market.