Wayne, N.J. -- Toys “R” Us is adding a new feature to its “Buy Online, Pick Up In Store” service in time for the 2011 holiday whereby customers using the service will have the ability to designate an alternate person to pick up their order through “Family and Friends Pick Up.” The “Buy Online” service allows customers to shop from the comfort of their own homes, and then to pick up their purchases at the Guest Services desk at a nearby Toys “R” Us store.
In addition, the service has been expanded to include more products, and now includes more than 10,000 items. “Our omnichannel offerings allow us to leverage the strengths of our store and online businesses to create a seamless shopping experience for our customers, so they can shop with us whenever and however they want,” said Jerry Storch, chairman and CEO, Toys “R” Us. “Our e-commerce growth, which has been particularly strong, will continue to benefit from these new capabilities.
Other omnichannel enhancements include: