This fall, Indianapolis-based Simon Property Group will bring high-energy runway shows and events to shoppers across the nation with “Simon Fashion Now,” a series of free events held at select Simon shopping centers.
Earlier in September, Simon Fashion Now kicked off in Houston – at The Galleria – and the tour will continue at Simon properties in Boca Raton, Fla. (Town Center at Boca Raton); Burlington, Mass. (Burlington Mall); Garden City, N.Y. (Roosevelt Field); and Charlotte, N.C. (SouthPark).
"Our consumers seek immediate access and we can provide the NOW factor to them through Simon Fashion Now," said Shari Simon, senior VP corporate marketing. "We interpret the season's trends and create hundreds of great looks on the runway that are available for purchase that same day."
While participating retailers vary in each Simon Fashion Now market, shoppers can expect to see an abundance of styles for men and women ranging from casual weekend wear and stylish outfits for the office to show-stopping looks for a night on the town. In addition, shoppers can visit Style Shops, where advice and insight into the season's trends will be offered in an interactive format.
"The Simon Fashion Now tour allows our malls to become the source for the season's most accessible trends providing a realistic runway experience for a variety of shoppers," said Jacque Ellis, assistant VP corporate special events at Simon. "At each event, we extend the fashion beyond the runway and offer a stylish twist on a night out through our Trends & Friends Night. Guests can connect with our retailers through interactive stations while enjoying an evening of fashion, cocktails, and exclusive deals."
Simon Fashion Now fans are invited to visit simon.com or each participating mall's Facebook fan page for the latest event updates, style news, contests, photos and information for each stop.
Simon Fashion Now tour models are provided by Page Parks Agency, including Alyssa Pasek who appears on this season of Bravo TV's hit show Project Runway.