San Diego -- IBM on Tuesday at its Smarter Commerce Global Summit announced three new cloud and on-premise offerings designed to help organizations respond automatically to shifting consumer business trends. The new solutions -- Commerce-as-a-Service and Social Media Marketing -- combine technology from key acquisitions of Unica, Coremetrics and Sterling Commerce with IBM research and development to help companies intelligently automate supplier and trading partner interactions, automatically turn marketplace insights into marketing and sales actions and connect online, mobile and social channels to physical stores.
The IBM Smarter Commerce initiative is focused on helping companies more effectively market, sell and secure greater customer loyalty in the era of social networking, mobile computing and online buying.
Smarter Commerce allows customers to shop or buy easily regardless of medium, channel or device," said Craig Hayman, general manager, IBM Industry Solutions. "Informed by deep customer insights, companies can provide a personalized customer experience that feels like a service to consumers.
The new offerings are extensions of IBM’s existing Smarter Commerce line of solutions and services.
IBM also announced the launch of a new Global Center of Competence for Smarter Commerce. The new Center of Competence will be part of IBM Global Business Services and is comprised of highly skilled Smarter Commerce consulting experts who will help clients worldwide solve their most complex buying, marketing, selling and servicing business problems.
Additionally, IBM Global Business Services is introducing three new "quick-start" Smarter Commerce accelerator offerings. These new service offerings include rapid consulting engagements that help clients define measurable business outcomes they can achieve through Smarter Commerce and a roadmap to achieve them.