Energy cost savings, government incentives, and customer attraction and retention are driving energy efficiency in the retail sector, according to the results of the fifth annual global “Energy Efficiency Indicator” survey. The survey of nearly 4,000 building owners and operators representing 24 industry segments worldwide was led by Johnson Controls’ Institute for Building Efficiency, the International Facility Management Association and the Urban Land Institute.
According to the report, energy management is important to every industry the survey represents. For members of the retail sector, 28% agreed that energy management was important to their organization, and 35% reported that their organization will pursue green building certification in the next 12 months.
Other questions elicited responses that indicate a growing interest on the part of retail professionals in energy management, with 50% reporting that their organizations have an energy-reduction goal. In addition, 72% said they are paying more attention to energy than they did one year ago.
Even more encouraging, the survey showed that as many as 80% of respondents in the retail sector have invested in energy projects, and 91% have taken actions to reduce energy use in the past year.
The top two reasons for these actions align with those of global respondents — energy cost savings and government and utility incentives and rebates. However, the third reason — customer attraction and retention — ranks much higher for the retail sector than other survey respondents. This suggests that retailers are responding to customer interest in energy efficiency with energy-saving goals and projects in an effort to retain and attract business.
But even as retailers take steps to improve energy efficiency, they report barriers to their success. Agreeing with global respondents, 30% of retailers cited a lack