Austin, Texas -- Golfsmith International said Tuesday that it has established a partnership with The MoreGolf Group – South Africa’s largest golf retailer – as part of a global strategy toward growth.
At 78 stores, Golfsmith is the largest golf specialty retailer in the United States. It said it will reinvest the income generated from the just-announced partnership into its core U.S. business.
In the past year, Golfsmith has formed new partnerships for its proprietary brands in Europe, Japan, Korea, Australia, New Zealand and now South Africa.
MoreGolf banners include The Pro Shop's retail chain and World of Golf experiences, two of the best known names in South African golf.
The partnership will allow both retailers to share best practices in merchandising, operations, club fitting, sourcing, sales and marketing. Additionally MoreGolf will have an exclusive agreement to sell MacGregor golf products as well as Golfsmith's other proprietary brands throughout the entire MoreGolf group that includes The Pro Shop's 18 stores, its World of Golf facility and three World of Golf villages.