Paraiso Town Center in the Thousand Oaks, Calif., master-planned community of Dos Vientos Ranch is being renamed The Village at Dos Vientos Ranch, announced Peter Cohen, president of Paradise Capital Group, which acquired the 50,000-sq.-ft. mixed-used retail and office complex in June 2010.
A new name was very important toward rebranding and marketing the property, said Cohen. “We wanted to give the center a fresh start with a new name that was easy to pronounce and remember,” he said.
Since Paradise’s acquisition of the center, approximately 7,500 sq. ft. of retail and office leases have been signed, nearly doubling the existing occupancy.
There has been a lot of interest in the center since the ownership change, said CB Richard Ellis VP Lawrence Tanji, who leads the retail marketing on behalf of Paradise Capital Group. “The new name is yet another example of the positive changes taking place there, and local retailers and business are taking notice,” he said.
Built in 2008, The Village at Dos Vientos Ranch includes 40,000 sq. ft. of ground-level retail and restaurant space with outdoor dining, and 10,000 sq. ft. of office space. The Mediterranean-style complex also features a children's playground and landscaped common areas with fountains. The centerpiece is an outdoor amphitheater with a performance stage and movie screen.
Retail tenants include La Cucina di Venti, Boney Mountain Coffee, Red Coral Sushi Restaurant, Fitness Together, The Art Box and Paraiso Cleaners. Office tenants include ETF Portfolio Management, Paraiso Family Dental and Orthodontics, Team Resources, McQueen & Associates and Worldwide Supply.