Roseville, Calif. -- Retail life cycle price optimization solution-provider Revionics said Wednesday that Gander Mountain Co. has selected the Revionics Price Optimization solution, which provides both base price management and price optimization.
The companies have entered into a two-year agreement. Revionics will help deploy these solutions throughout Gander Mountain's retail stores ensuring optimal monitoring, management and results.
Gander Mountain said its goal was to move toward a more scientific and strategic approach in its merchandising and pricing strategies. According to Revionics, the retailer will be able to achieve optimal competitive advantage for each retail location by ensuring its merchandise is priced and targeted correctly, predicting and driving consumer demand and behavior, and providing its merchants the ability to become