Los Angeles -- Retail marketing firm Creative Channel Services said Tuesday that electronics retailer Conn’s will utilize the company’s CyberScholar digital platform to increase retail associate knowledge of home appliance and consumer electronics products.
With the Creative Channel solution, Conn's employees have direct access to product information from multiple manufacturers via the Internet or over the retailer's intranet system.
"CyberScholar is a powerful and efficient resource that arms our employees with the latest product information," said Brian Woods, executive VP of merchandising at Conn's. "As a company that's built a reputation for superior customer service, Conn's is pleased to use CyberScholar to fortify our ability to deliver knowledgeable guidance to our customers."
The CyberScholar Retail network represents a digital community of more than 260,000 retail professionals in 13,000 store locations, who can use the program free of charge to learn about the products they sell each day.