San Francisco -- Willams-Sonoma’s PBteen brand will open its first-ever pop-up store in Natick Mall, Natick, Mass., Nov. 4.
The 1,800-sq.-ft. store will be organized into lifestyle vignettes – electronics, games, gear, beauty, sleepovers, gift ideas for graduation, birthday, and holidays, and bedding to make a room hip and fun. The space is centered around the PBteen Design Lab, four computer terminals where shoppers can create a dream room by selecting and placing PBteen furniture and accessories in their virtual room, then see it come to life on one of the 60-inch TV wall monitors.
“We love the idea of connecting with our customers in a pop-up environment because teens can interact with the products and gifts to see in person how unique, comfortable, and cool they are. The pop-up store will also create excitement and energy because it’s there for a limited time only. We wanted to bring that experience to customers for the holidays,” said Janet Hayes, president of PBteen and Pottery Barn Kids.