New York City -- Off-price retailer Daffy's on Wednesday is opening a nineteenth location, in New York City’s Times Square.
The new 17,000-sq.-ft. store, located at 218 West 44th Street in the former New York Times building.
"We are thrilled to be bringing the Daffy's shopping experience to Times Square," said Caryn Lerner, CEO of Daffy's. "This year marks Daffy's 50th year in business and we are honored to continue to serve all New Yorkers and the nearly 50 million annual tourists with unique fashion at irresistible prices. The Times Square location solidifies our commitment to New York City and we look forward to being in this exciting neighborhood."
The new Daffy's store opening is part of a larger strategic business plan intended to support the continued growth and expansion of the brand.