San Francisco -- Walmart has the most engaged users across its social media platforms as the days count down to the holiday shopping season, according to a study by the social media and digital analytics company Socialbakers.
Walmart has the most number of fans topping the list at over 10 million fans, with over 7,500 fan posts last month, Socialbakers said. The engagement rate represents fan interactions and although Target ties with an average monthly engagement rate, Walmart has nearly double the number of fans who are actively posting.
The study finds that retailers with the most Facebook fans and Twitter followers already have consumers actively engaged, enabling retailers to share information about sales, special offers, and early hours. Socialbakers anticipates these social media savvy retailers will win the day with increased revenue proportional to their level of consumer online interaction.